We’re excited to announce that we’ve made some recent improvements to one of our longest standing features – the promoter email tool. We all know how important effective communication is. That’s why we’ve developed a tool to help you better communicate with your event attendees.

What’s new?

Send an email to any of your past Picatic event attendees. This feature is especially important for event organizers that run monthly, annual, or repeat events. When opening the email tool, you will see a list of all previous events you’ve run on Picatic. Simply check which event patrons you’d like to receive your email, curate the content, and send away!

send email invites to your event attendees


Choose between the Basic or Event Details email template. Depending on the type of content you’ll be sending, you have the option to send a Basic email, or an Event Details email.

send email invites

Both templates allow you to create a message using a “what you see is what you get” (WYSIWYG) editor. The Event Details template takes this one step further by displaying your event information automatically – event name, date, time, and address – to recipients. The Event Details template is often used as an invite tool to help promote ticket sales with an embedded “Buy Tickets” button built in.

Have any questions on how to set this up? We’ve put together a complete tutorial on how to use the Email tool.

Why should I use this tool?

When it comes to events, communication is king. The improved email tool gives you the ability to do many magical things, here a few examples:

1. Keeping your event attendees informed. While this may seem obvious to some, updating your guests on speaker changes or timelines is all to often overlooked. A simple update goes a long way in building positive relationships with your attendees and now it’s easier than ever!

2. Answering frequently asked questions. If you’re noticing a trend in queries from your attendees, chances are many others are wondering the same thing. Use the email tool to answer FAQs like age restrictions, transit to your event, and schedule.

3. Let past attendees know about future events. Your past event attendees are often your biggest advocates for future events. They’re also likely to jump on the opportunity to buy tickets to a similar event. It’s best to use the Event Details template to encourage ticket purchases!

4. Say thank you. There’s been a buzzword floating around our office lately: WOM (word of mouth) and it’s extremely powerful. Your attendees want your event to be successful so give them a reason to spread the word. A thank-you may seem simple, but those who go the extra mile are almost always rewarded.

Do you have a feature request for Picatic? If so, we’d love to hear from you! Drop us a line or get at us in the comments below.

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