Live streaming videos have come a long way since Periscope first launched. Video is literally everywhere and it’s hard to implement when it is the new expectation.
Did you know ~ viewers spend 8X longer with live video than recorded video. Our assumption for this is that people that they are part of the action.
You can’t afford to be ignoring live streaming as it can have a great impact on your event bottom line.
Your Audience Expects Live Videos
“Breaking news makes up 56% of most-watched live content, with conferences and speakers tied with concerts and festivals in second place at 43%.”
Not long ago, a live streaming of an event was a nice bonus! Not everyone was doing it. Those event promoters that offered an insight into their event for audience members that could not obtain a ticket or could not be in the audience due to other commitments had great view through rates.
There is an expectation to share events and to broadcast moments. It’s the new norm.
These moments allow conversations and let people from all over the world be in the moment with you.
Live Stream Can Take A Viewer To Buyer
There are a multitude of events happening at any time everywhere in the world. By offering people a sneak peak into your event you may turn it from a 100 person event into 10,000 by being able to reach your audience anywhere at anytime.
If you are worried that your livestream event will negatively impact your ticket sales have no fear. A reader survey with New York Magazine revealed that 67% of viewers are more likely to buy a ticket to a concert or event after watching a similar event’s live video. So, contrary to popular belief, livestreaming your event can actually increase your ticket sales.
How To Start Live Streaming
It’s easier than you think!
When you first start live streaming your event invest in some tools to make the job easier and look more professional. You will probably want to look into tripods, lighting and editing programs to start with.
Before you get too far ahead of yourself, it would also be wise to watch some “best practice” videos on how to livestream events. https://support.google.com/youtube/answer/2474026?hl=en