You’ve got your cast of characters. You’ve got your wardrobe. You’ve got your budget, your branding, your team, your plan. The last critical piece of the puzzle is a place to make the magic happen. Here’s how to choose the perfect venue. Start With the Basics Start with a checklist, always. It’ll keep you grounded […]

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Behind every event is an event planner. A good event planner will be the one with the glow of accomplishment, quietly handling whatever comes his or her way with panache and efficiency. On the other hand, a not-so-good event planner will be the one with the undereye dark circles muttering bitterly into a vodka-with-hardly-any-soda under […]

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The average e-commerce abandonment rate is 68.07% according to the Baymard Institute.  So by the time you market your event, have potential users landing on your page and consider buying a ticket to your event, more than half of them have already left your site before purchasing. Fortunately there’s a lot you can do to help increase […]

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