Working the door at your event can be a major headache. With multiple gateways and patrons flooding the doors it’s nearly impossible to keep track of who’s in and who’s out. Enter, Picatic Check-In.
Scan tickets, look up guest names, and efficiently manage your event entry
Picatic Check-in allows you to stay organized and check guests into your event faster. With the app you can quickly scan tickets using the camera-based barcode scanner or look up guest’s names manually on your iPhone, iPad, or iPod Touch. Picatic Check-In ensures that the same ticket is not used twice.
Manage multiple gateways with ease
All check-ins and event data are synced and updated in real-time with Picatic, so you can use multiple Apple devices at different entry points.
We’ve put together a quick tutorial on how to use the Picatic Check-In app – it’s easy!
Marketing your event by blasting the masses with one way messaging is a proven form of advertising but it can be expensive and your event can be easily lost in the black hole of marketing outer space.
Differentiating your event and rising above the noise using minimal marketing funds takes creativity.
A proven, albeit overlooked, way to create low cost high return marketing is to create an engaged community. This is done by empowering and leveraging people-power and fostering human to human communication [H2H]. Its important to understand that it’s not what you say about your event; it’s what others are saying about your event that really matters –– what’s the buzz surrounding your event.
Below are some tips on how you can provide potential attendees the ability to have a voice, create buzz, build your brand and increase attendance. The best part – it’s absolutely free and easy to do.
First, lets discuss the engagement vehicle. On every Picatic event page there is the option to add Facebook comments. Any comment made is shared to the commenters Facebook feed, thus being viewed by their network of friends. This comment automatically creates a new awareness that would not have happened otherwise. Consequently, when friends of friends like or comment on the initial post yet another new audience of potential attendees and networks become exposed to your event.
The problem is that most people don’t want to leave the first comment or be the catalyst of discussion. Getting people to leave a comment can be a tough task. Folks are more inclined to engage in a conversation rather than start one. In order to get the proverbial ball rolling we need to lead the conversation, making it safe, easy and exciting to join.
Step 1. It all starts with your leadership. It’s what I like to call leadership by initial comment. Simply put, you’re going to create a community by making the first comment. That’s it, that’s all! Have fun, keep the comments open ended and about the topic, speaker, performer, venue, etc. Ask questions, spark engagement, be funny, keep this dialogue as neutral and natural as possible. One rule: The comment should never be a sell. I repeat, no sales pitches!
Step 2. Pre-arrange 4 – 7 friends or allies to comment on your question. This is the most strategic and important piece of the puzzle. This simple step creates a safe environment to spark discourse and create a movement –– and a movement you will create. Check out this beautiful video of a movement made by a dancing guy on the side of a hill! While it’s important to lead, often the most powerful movements gather momentum through fast followers:
Step 3. Once you have created your movement and the masses start joining the conversation, it’s your job is to help curate and nurture it. There will be questions to answer – answer them all diligently. Yes it is work, but always remember feedback and comments are a gift and worth it.
Step 4. Pump up the value: Now that you have a growing community it’s a great time to create buzz. I have a rule which is 1:7 for every seven comments it’s ok to add in one value update. Examples include: new speaker announcements, band playlist, menu items, etc. If you have speakers or talent etc. presenting or performing at your event; this is when you encourage them to add themselves to the discussion. The key is introducing touch points that add value; enough value that those already on the thread will be appreciative, so much so that they may add additional comments. This is also a great way to convert those who may be sitting on the fence about purchasing for your event. This results in: increase public validation and klout to your event. Remember, be helpful – service not sell.
Here are some examples of how others have done this exceptionally well. Imaging coming to these pages not knowing anything about the event. Now imagine there being no comments. Huge difference! When newcomers come to your page for the first time and see all the non solicited posts it adds a ton of gangster cred to your event.
When broken down, comments are super endorsements. These endorsements are then harvested, stored and promoted on your landing page for the world to see. Your landing page now has this raw, uncensored, human-backed engagement which translates to an extremely powerful self selling machine for you during all hours of the day.
The behavioural economics on how people consume events is much different from goods and services. Tickets are almost always purchased for social reasons. In fact, when we hear buzz or that someone you love or a close friend has bought a ticket to an event, the event’s value becomes more appealing. When you think of it, it’s rare that you discover an awesome event, tell no one and then go by yourself.
When you look a little deeper, what we are really doing is making it easier to be discovered, and giving people a reason to purchase tickets – they want to be a part of the community you’ve built.
The key takeaway is that your event is being marketed naturally into the workflow of how people like to discover content. Comments will broaden your event marketing reach naturally through Facebook news feeds. What is the power behind a comments you may ask? Well, for every 200 Facebook friends, Facebook has a potential marketing reach of 17,000 people – and it all started with one comment.
Sharing is caring – please leave a comment below, “it’s just that simple.”
Planning an event is stressful, especially when you’re paying out-of-pocket for a venue, caterer, and entertainment. That’s why we’ve partnered with Stripe to give you access to your event’s funds as the come in.
With Stripe, event organizers on Picatic can create their own merchant account and accept payments directly into their Stripe account. Money made from ticket sales will flow straight into your Stripe account. Earnings from Stripe are transferred to your bank account on a 7-day rolling basis. That’s right, no more waiting around for your funds to arrive post-event!
Of course, we will continue to support payments through our in-house merchant account as always. Canadian and US event organizers now have the option to use either Stripe or Picatic’s merchant account for processing credit card payments.
If you choose to use Stripe, Stripe’s transaction fees do apply. However, sticking with our pay-what-you-want pricing model, anything you choose to pay us is completely up to you.
Our goal is to help people all over the world organize successful events at a cost determined by them. Today, we’re getting one step closer: we’re crossing the the Atlantic ocean and launching Picatic in the UK and Ireland.
With the help of Stripe we’ve expanded our pay-what-you-want ticketing and event registration platform to the United Kingdom and Ireland so that businesses, beefeaters, and futbol players can sell tickets online with Picatic.
In all seriousness, our integration with Stripe provides a way for event organizers on Picatic to create their own merchant account and accept payments directly into their Stripe account. Money made from ticket sales will flow straight into your Stripe account, giving you instant access to your funds. That’s right, no more waiting around for your funds to arrive post-event!
In many ways, launching Picatic in the UK and Ireland is a big step for us. From our humble roots in Saskatoon, to the big city lights of Vancouver, we couldn’t be more excited to release Picatic to Europe and someday, the world.
To our friends across the pond, we can’t wait to see the events and experiences you’ll create.
If 8-year old Kevin McAllister can protect his home and outsmart the bad guys, he can surely teach us a thing or two about executing a successful event. Here are 10 lessons event planners can learn from this Christmas classic.
1. Have a plan
Planning your event doesn’t have to be complicated: Kevin McAllister created his expert battle plan with just crayons and his imagination. Make sure everyone on your team understands your plan and what role they’ll play in executing it. For some great tips on planning and marketing your event check out our free e-book “Shit You Should Know Before You Throw a Bitchin’ Event”.
2. Don’t forget the finer details
You know that sense of pride you feel after you actually take the time to wash in between your toes – it’s pretty much the pinnacle of cleanliness. Taking care of the finer details of your event should give you the same sort of fulfillment. Think about how guests will be greeted at the door, what type of music will be playing, or who will be in charge of mixing a 16 litre pail of sangria (trust us, you’ll want an expert for this one).
3. Roll with the punches
The event planning road is rarely ever a smooth one. There will be bumps along the way, just remember to look back at your battle plan (#1) to decipher the best steps to take to get through it. And don’t forget to double-bag those groceries!
4. Throw a holiday event
Obviously holiday parties and events are a great way to fend off the bad guys. In case you needed any more excuses…
5. Know when to close the bar
We all know a real life Fuller. If you’re hosting an adult holiday party it’s a good idea to have a bar, just know when to tap out. No one says it better than Bitchinlifestyle.tv - ”Don’t go overboard. New Year’s Eve partying is a marathon, not a sprint and it’s your job to cross the finish line without puking on it.” All the rubber sheets are packed folks so go easy on the Pepsi this holiday season.
6. Keep the expenses down
This one really comes down to your ability to set and stick to a budget. Set up a list of your expenses along with their expected costs. With this number in mind you’ll know how much revenue you’ll need to break-even. Did you really need that pastry cart? We didn’t think so.
Check out how crowdfunding can help you reach your break-even point risk free.
7. You’re never too old to be afraid
Here at Picatic we often ask each other “does any of this scare you?” While this may seem like a trick question, more often than not the correct answer is “yes”. We look at tackling something you’re afraid of as an opportunity for growth both personally and professionally. If planning an event scares the hell out of you, do it!
8. Try not to panic
It’s known that we make better decisions when we’re calm. Kevin McAllister never panicked when Harry and Marv broke into his Chicago house. The reason being – he had a plan, and a backup plan. When a fire arises, remember your plan and make a calm and informed decision.
9. Know your numbers
Because we all know what happens when you lose count…
10. Find your Turtle Dove
Planning a successful event takes a great team. Find people who are passionate about your cause and empower them to take ownership in the final product. Your Turtle Dove could just save you when you run into trouble.