In 2016 event trends will continue to connect technology with marketing experiences. As these industries converge, the event industry as a whole will see its lines blurred. While many of the emerging technologies in 2016 aren’t new, they will be used more frequently than ever before and with increased event specific applications.  Mobile 2015 was a spectacular […]

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After a year of running a successful event series, the TechToronto.org (TechTO) meetup now has over 7500 members, over 500 monthly paying attendees and over 60 alumni speakers. As the co-founder and co-organizer of the non-profit organization, I am often asked the question “how did you get started?”. Instead of giving advice, I thought I’d […]

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Promotional products, otherwise known affectionately as “swag”, are too often considered an afterthought in the marketing world. The event has already been planned, or the trade show booth booked and suddenly there is a realization that giveaways would have been useful. This is a missed opportunity as incorporating swag into your initial event or marketing […]

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Burning Man, the World Series, and New York Comic Con – what do these events have in common? They’ve all recently failed at selling tickets online. More recently Sundance Film Festival issued a public apology after their ticketing system crashed under enormous strain due to demand. Ticketing fails don’t just affect events of mass scale […]

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