This checklist will take you through the process of creating your custom event website on Picatic. We’ll also let you in on some of our insider secrets to creating the most badass event page possible.
Give your event a specific and short title (we recommend something no longer than 75 characters).
PicaTip – Customize your event URL. As an event planner, you’ll want to drive traffic to your event page – so take pride in the URL you are sending your guests to. Remember to keep it short so that it’s easily shared through social channels.
Date, Time & Location
An event date is required – make sure that your timezone is correct (Settings). If you’re not sure what your venue will be, you can add just a city, province, and country. Your location will show up as a link to Google Maps on your event page.
PicaTip – Set a date range for multi-day events.
Set the category tags for your event. Visitors to the Picatic will be able to discover your event by searching through categories.
Describe your event in 140 characters or less. This text is used on the event page, and the event description on the Browse Events page.
PicaTip – The event summary will also become the meta description for SEO purposes. Consider using your event name and other relevant keywords in your event summary.
Upload an image or a video to help promote and explain your event page.
When you’r creating your custom event page, you’ll want to include details about what will be happening at your event so patrons know what to expect when they’re deciding whether or not to purchase a ticket.
Describing your event is your chance to convey just how amazing your event is going to be. You may want to include things like:
- What will you be doing at your event?
- Who is organizing the event?
- Who should attend?
- Why should they attend?
- Who is presenting or speaking?
Use this area to let your patrons know about any restrictions and policies for your event. Some things to think about for your disclaimer:
- Age minimums and maximums
- Dress code
- Refund policy
Since introducing cover images to Picatic event pages we’ve seen plenty of rad examples, but we’ve also seen our fair share of stinkers. Here’s what we’ve learned:
1. Use an image related to your event. Your cover image should highlight your event and its branding. If you are posting an event for a company, think of using an image that fits well with the brand image.
2. Avoid using text. Try not to complicate things here. Our advice, save your text for the event description!
3. Source a large image (1280 x 510). There’s truly nothing worse than an image that has been stretched to fit this space. When you are looking for an image, make sure that its dimensions are at least 1280 x 510. In this case, bigger is better.
4. Keep it simple. Enough said.
Name your ticket and provide an optional description. The description will be shown below your ticket name, on your event page.
Input the value of your ticket. If your event is free, check the radio button next to the related title. Remember, if your event is free, Picatic is free for you to use!
Here, you will also choose who will pay the credit card fees for your online transactions: the organizer, or the ticket buyer.
Quantities & Limits
Specify the number of available tickets for this specific ticket type. Once you have reached this number, your ticket will automatically close.
You can also set minimum and maximum buy limit for your ticket. Setting a maximum buy limit of 2, will make it so that a single buyer cannot purchase more than 2 tickets at one time. Similarly, setting a minimum of 2 will make it so buyers must purchase at least 2 tickets (great for creating a group discount ticket!).
There are three steps to determining your ticket availability: start date, end date, and status.
Start Date. This is the date that your ticket will become available for purchase.
End Date. This is the date that your ticket will close for purchase.
Status. You can adjust the status of your ticket at any time from open, closed, or hidden. Hidden tickets cannot be seen by ticket purchasers, unless they have an access code.
You can add Facebook, Twitter, LinkedIn, and Google+ social sharing buttons to your custom event website. Anyone who clicks on a social sharing button will make a post to that respective social network. Having your event page shared is essential in reaching a larger and more organic audience.
On every Picatic event page there is the option to add Facebook comments. Any comment made is shared to the commenters Facebook feed,thus being viewed by their network of friends. We’ve discovered that building and engaged community around your event accelerates ticket sales.
Creating a Twitter hashtag for your event allows you to easily follow and manage the online conversation. The hashtag you choose will automatically be entered when some one clicks-to-tweet from your event page.
It’s no secret that sponsors play a defining role in the success of many events and conferences. In this section you can upload your sponsor’s logo, company name, and an outbound link to their website. The sponsor logos will appear on your event page under the description.
You can choose from 3 survey question types: text area, fill in the blank, or multiple choice. Each question can either be applied to all tickets or to a specific ticket. The survey questions can be made optional or mandatory. All guest survey questions will be added to step 1 of checkout.
The text area guest survey option gives your ticket buyers with a large response box. Text area surveys are good for open-ended questions where guests are expected to provide a longer answer.
Fill in the blank
The fill in the blank guest survey option provides ticket buyers with a small text box. The fill in the blank option is great for questions that require a response of only 1 to 2 words
With the multiple choice survey option, ticket buyers will select one answer. You can add as few or as many response option as you would like. Gender, and T-shirt size are examples of common multiple choice questions.
Your Picatic event can either be made public or private. Public events are listed in our browse events directory, while private events are only accessible via direct URL.
PicaTip - Consider setting your event to private if it is invite-only.
Select your currency, add taxes to your tickets (optional), add an invoicing option (optional), and choose between Global Payments or Stripe for processing online payments.
Enabling donations will add a donate field to your event page, under your tickets. Anyone who wishes to donate to your event will fill in the dollar amount they’d like to donate and continue to checkout.
Select your event’s timezone. This is important. The timezone you choose will be reflected, when guests use our integration to add your event to their calendars. Selecting the wrong timezone can really throw things off.
A little bit about you! Add an image of yourself, or the host company. Include your name, and an email address where ticket buyers can reach you with questions about your event.
Save your event, Go Live, and start selling tickets online!