picatic for wordpress

Did you know that over 74.6 million sites depend on WordPress – that’s about 18.9% of all websites. Even more astounding may be that 6 new WordPress.com posts are made every second (source).

Now, anyone with a WordPress website or blog can create a custom events listing page and sell tickets with the Picatic WordPress plugin for events.

Feature your upcoming events

Use the Picatic plugin to display a list of your upcoming Picatic events on your WordPress website or post. An events listing page is especially useful for venues and event organizers that are running multiple events a month.

wordpress plugin for events

Sell tickets with WordPress

Embed our ticket purchasing widget and sell tickets with your WordPress site or blog. The widget will allow buyers to begin their registration in WordPress before being transferred to your Picatic event page to complete the transaction.

wordpress plugin for events

Need help getting setup on Picatic and WordPress? We’ve got you covered with this full tutorial.


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Today’s guest blog is brought to you by Anabelle – a content strategist at North Studio, a Victoria-based digital firm. She uses blogging and social media like it’s her job. (Well, actually, it kind of is.)


Last year, I was involved in an event called Twestival. I was the official blogger. My role was to try to drum up interest by writing interesting content about the team, the sponsors and our chosen charity.

I worked hard, but I have to be honest: it’s the social media efforts, on Facebook and Twitter, that really made a difference. Our event was sold out. We had one of the highest donation-per-capita ratio in the world.

During these frenzied months, I learned a lot about the power of social media as a catalyst to bring people together for a live event. Here are 3 thing you can apply to your own event to increase awareness and ticket sales.

Have a hashtag

social media tips to promote your event

[Image source]

If you’re going to promote your event on social media, have a hashtag ready. The hashtag serves 2 purposes:

  • It identifies your event with a unique, social media-ready name

  • It enables people to follow your event before, during and after

However, a hashtag will be useless if nobody knows it exists. Put in on your event website. Use it with every tweet you post. Let participants know about it and encourage them to tweet with it at different points of the process—when they register, during the days leading up to the event and at the event itself.

Throw a social media contest

Another way to promote your hashtag is to link it to a contest. It can be free tickets, swag, a private meeting with one of your stars… anything that supports interest in your event. Make using the hashtag (and following your account) a condition for entering the contest.

I’ve seen this technique work successfully for a lot of events. Combining a hashtag with a contest can quickly raise your social media profile, especially if your audience is tightly knit and highly engaged.

Connect with influencers

The last tip I have for you is this: connect with influencers. A well-timed and well-placed post from a popular blogger can turn a failing event into an amazing success. Find out who’s who in your event location, connect with them with a personal touch (always essential—never use mass emails to connect with bloggers) and convince them that knowing about your event is going to benefit their audience.

And you don’t have to stop there: stack your influencer approach with your contest and hashtag. A lot of bloggers will be more likely to help you if you provide a pair of free tickets or other swag for their readers. Think of it as a win-win: it helps them increase their readership and it helps you raise awareness about your event.

Social media is powerful—when done right

Lots of people are scared of social media. Too noisy, too time-consuming, “it’s just people posting pictures of their food”. Although there’s a kernel of truth to this, social media has proven to be extremely resilient in the face of criticism.

In other words, everyone ends up using it anyway, because everyone else is on it.

Ignoring social media might not hurt your event, but using it will definitely help. Don’t be afraid of jumping in; you’ll learn to swim really fast, I promise.

 

picatic-australia

Since our inception, we have always dreamed of the day that we could open our platform to Australia. Today, we are happy to announce that, that day is here. Now event organizers across Australia can use Picatic to create amazing experiences and sell tickets online to their events.

Starting today, Picatic is available for use by any individual or business based in Australia. To use Picatic, Australian event organizers will need a Stripe account to process payments online. Money made from ticket sales will flow straight into your Stripe account, giving you access to your funds on a 7-day rolling basis. Stripe credit card fees do apply:

Pricing is 2.7% plus 30 cents per transaction. That’s it. There are no monthly fees, minimums, or any other charges. All major card types are supported (including American Express and Visa/MasterCard-branded debit cards). As always, anything an event organizer chooses to pay Picatic for our service is completely up to them with FairPay.

We’re can’t wait to see the events and experiences you’ll create in Australia!

 


pete-whiteToday’s guest blog is brought to you by Peter White. Peter writes for Mullen & Mullen where he creates great articles on improving your style.

This article was originally published by TechVibes


success stories began with failure

I’m a failed crowd-funder. It’s hard to admit when we’re wrong. We deflect, ignore and run until we’re right again. Yet, Walt Disney, Stephen Spielberg and Henry Ford all failed before finding greatness.

Imagine you manage a Unilever detergent factory. Your job is to convert liquid detergent into a convenient boxed powder. You spray the liquid into the air at high pressure. It dries into powder, falls to the floor and then is put into cardboard boxes.

A simple process for making a lot of money. But there’s a problem, making your new job stressful. The nozzles keep blocking, stopping production. At the end of the day management calls and you just aren’t hitting your targets.

What do you do?

Unilever hired physicists, engineers and mathematicians to try and fix the problem. However, liquid to powder physics is difficult and despite a considerable research effort, they failed to make an effective nozzle.

Here the story usually ends. You’ve left your career as a detergent factory manager and gone to find a new, more achievable challenge.

Yet, Unilever solved the problem. They embraced failure by modelling the natural selection process. By making 10 variants of the nozzles, some bigger, some smaller, some with grooves, some without, 1 performed better. 9 failed. They then took that improved nozzle and made 10 different variations. After 45 generations and countless ‘failures’, they produced a much improved nozzle.

What happened?

Where the mathematicians, physicists and engineers had failed, repetition and iteration succeeded. By embracing failure and improving with each attempt, an efficient nozzle was created, nothing like the original.

Lessons from Crowd-funding

2 months ago, I launched a crowd-funded event to raise money for Amnesty International with my local business society. It failed to reach its target. What went wrong?

We thought we did everything right. We got extensive local PR, an excellent Picatic funding page and hundreds of people joining our Facebook event. But we only raised 35% of what was required.

I panicked. Our event was all over local media. We were getting emails and tweets from sponsors and attendees. I felt ashamed of my failure, as, just like the nozzle mathematicians, I had an overwhelming belief our solution was correct, first time.

The secret of success? Repetition.

However, I realized I had an opportunity to build a better nozzle.

“Failure is simply the opportunity to begin again, this time more intelligently.” – Henry Ford

If you’ve just failed to reach your funding target, or are considering launching your own, I encourage you to fail again.

With each attempt you’ll gain: A bigger audience. With each attempt, you’ll gain more interest and followers. In the process of promoting your event, you’ll meet new people in the press, media and your community.

You’ll also gain experience and confidence. You’ll know what works and what doesn’t. I wish we’d filmed a video to promote our event – but I can do that next time.

History doesn’t remember failure. Several of Walt Disney’s businesses failed. Steven Spielberg was rejected by the University of Southern California School of Cinematic Arts multiple times. Henry Ford went bankrupt with several car companies before finding his success. We forget the process of finding greatness, leaving only the success. Love your failures, learn from them, move forward and host something great.


tatiana-check-in-blog

Today’s guest blog is brought to you by Tatiana – a psychology and design student at Simon Fraser University. She is also  currently volunteering at Picatic headquarters in Vancouver.


Last week I volunteered to help at an event to greet and check-in guests at the gateway. I was given a clipboard with a list of guests names (not in alphabetical order) and a pen… that was it. As volunteers we’ve all seen this scenario play out. We receive instructions minutes before an event and are tasked with pushing guests through the gateway as quickly as possible.

At first it was alright, I asked guests for their name and flipped through the pages to find it on the list, and I even showed some of them around. However, later in the evening, when more guests started arriving, it got hectic. I had to ask them to wait and form a line, while I tried to find their name and flip through the pages on my clipboard. The guests were not very happy to wait. It was difficult and stressful.

However, if my event organizer used the Picatic Check-in App, the gateway check-in experience would have been very different. This free app allows users to scan tickets and to look up names to quickly check-in and check-out guests.

Here’s some advice I’d offer to any event organizer looking to make the ticket gateway a better experience for everyone.

Before your event:

If you want the gateway experience to be a good one for you and your ticket holders, you’ll want to make sure your volunteers know exactly what will be happening … trust me.

Make a plan

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The first time you speak to your volunteers shouldn’t be the day of your event. So have a plan and make sure everyone understands what will be taking place well in advance.

How many gateway points are there at your venue? Who will be in charge of each gateway? Do your volunteers have an Apple device compatible with the Picatic Check-In App? Is there wi-fi at the event? Do you know the wi-fi login and password? Will you have multiple lines to check guests in or one line? Do you have a lead gateway volunteer?

These are questions you should think about, and plan for before your event. If you’re unfamiliar with your venue, make sure to do a walkthrough to get a feel for the layout. Assign your volunteers to their respective gateways and prepare for your event date.

Send your volunteers some instructions

Send an email to your volunteers with a meeting time and place at the venue. Be sure to let them know how guests will be checked in. If you are using the Picatic Check-In app include a link to the App Store and encourage your volunteers to download the app before your event. The team at Picatic has also created a Help Center article and volunteer instructions you can print and bring to your event.

Like many things, a little preparation goes a long way.

At your event:

Have a quick training session

Now that your volunteers have downloaded the Picatic Check-in app, have them meet you at the venue for a little training sesh. Be sure to leave yourself enough time that your volunteers are comfortable with how the gateway will be managed before guests start to arrive.

Assign a lead volunteer, who will be in charge of taking care of unexpected situations and to answer any unusual questions at the gateway.

Your volunteers are prepped, and the doors are opening – it’s time to get to work! As guests are checked in the app will update in real-time on all devices. This ensures that guests are not checked in more than once with the same ticket.

Don’t forget about your volunteers

Volunteers are essential to any event. Make sure they have breaks throughout the evening and have something to appreciate their help: anything from a little gift to a volunteer appreciation party would be amazing and show that you value your volunteers. Volunteers do notice if the event organizer cares about them and that inevitably effects their work, which in turn effects your event.

The gateway experience should be seamless for your ticket holders. It’s also an area that must not be overlooked as an event organizer. Make your first impression a good one at the gateway – prepare your volunteers and use the Picatic Check-in App.